Portfolio: Videos + UGC Campaigns
examples of collabs, UGC, and video content creation for travel brands
River Electric
HOTEL | GUERNEVILLE, CA
Deliverable: UGC video
Impact: 320K accounts reached
After a hosted visit with River Electric, I created this UGC video promoting their swim club and glamping resort at the start of their summer season.
Napa Valley Wine Train + Afar Media
ACTIVITY | NAPA, CA
Deliverable: UGC video for media
Impact: 15.5K accounts reached
In collaboration with the Napa Valley Wine Train (via a hosted visit), I created a video review of the experience on behalf of travel media company, Afar Media.
I delivered clips, script, and a recorded voiceover for their team to put together, edit, and publish.
Four Seasons Napa
HOTEL | CALISTOGA, CA
Deliverable: UGC video
Impact: 5K accounts reached
In partnership with Four Seasons Napa and Frank Family Vineyards, I created a pair of videos, along with a set of 6 IG stories promoting Calistoga as a travel destination, with a focus on these two partners.
Bricoleur Vineyards
WINERY | WINDSOR, CA
Deliverable: UGC Video
Impact: 41K accounts reached across both videos + all platforms (TikTok + IG)
Created a UGC video highlighting a new picnic option for Bricoleur, a vineyard in Sonoma.
This was a repost of a previous collab post shared on both accounts.
FEATURED CAMPAIGN
Visit Atascadero
In partnership with Visit Atascadero, I ran a multi-channel campaign focused on attracting travelers from drive markets (e.g. San Francisco) to Atascadero, using a mix of tried-and-true formats with more experimental content, resulting in high reach and engagement.
The lineup:
1 blog post [read]
1 classic weekend guide carousel [see]
1 hidden gem reel [watch]
1 experimental reel recapping a trip where I let my followers vote on my itinerary in real time via Instagram Stories. [watch]
Plus: a library of video assets and a dedicated blog guide, all spotlighting this lesser-known stretch of California.
The impact:
The proven formats did what they do best. The carousel alone pulled over 13K views. But the experimental one produced the best story of the campaign. While in Atascadero, I posted IG Stories with polls letting followers decide where I’d go next—and many of the businesses I visited saw those polls too. This led to some truly great conversations while also helping to create more engaging, authentic content alongside.
Altogether, the campaign generated 31K views across Instagram, TikTok, YouTube, and the website.
31K views
Across all channels
Visit Santa Ynez
DESTINATION | SANTA YNEZ VALLEY
Deliverable: UGC video
Impact: 4K accounts reached
I partnered with several local wineries and restaurants in the Santa Ynez Valley (such as Roblar, Clementine Carter, and Skyview Motel) across multiple trips.
Using my existing library of content, I then collaborated with the tourism board of Visit Santa Ynez to publish a compilation video highlighting multiple business across the valley.
Hog Island Oyster + McEvoy Ranch
RESTAURANTS | MARIN CO., CA
Deliverable: UGC videos
Impact: 160K accounts reached
While working with a PR agency that represented both Hog Island and McEvoy Ranch, I put together a series of three videos based on a hosted visit:
Dedicated video for McEvoy Ranch
Dedicated video for Hog Island
Video that featured both while launching a highly-engaged with “foodie day trip series”
Visit Morro Bay
DESTINATION / EVENT
Deliverable: UGC videos + B-roll
Impact: 37K accounts reached
I partnered with Visit Morro Bay to produce b-roll, an Instagram Carousel, and a short-form video focused on an annual event, the Avocado Margarita Festival.
Video B-Roll Packages
On every collaboration, I take hundreds of video clips that are ideal for social media, advertising, and short form videos.
I offer add-ons to UGC collaboration and dedicated packages for video assets to help you build your brand’s video library.
Example from Treehouse Hotel, Silicon Valley
More B-Roll + Media Libraries
Below are more examples of videos cut from B-Roll libraries I have built for hospitality brands across food, wine, and travel.
Cuvaison Winery
WINERY | CARNEROS
Delivered: 80 clips
River Electric
HOTEL | GUERNEVILLE, CA
Delivered: 120 clips
Dawn Ranch
HOTEL | GUERNEVILLE, CA
Delivered: 30 clips
Let’s work together
Email: hello@wheresjessieb.com